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How To Get The Most Out Of The Creative Academy

So you’re thinking of joining The GKBC Creative Academy? Or perhaps you’re already a member and want to be fed some more inside knowledge on how to utilise it to your advantage? Either way, the key thing is you’re here to improve your employability and experience – two things the Creative Academy can provide in abundance.

With that in mind, it does require a little input from you first. Here are a few things you need to consider as a prospective member or full-time member.

Willingness to Learn

You’re here because you have actively taken steps to improve your skills, possibly as an extra-curricular endeavour, and get yourself ahead of the game. Don’t stop there. Once you’re in the Creative Academy, make use of our contacts, knowledge and experience to push yourself forwards.


If you’re worried this might interrupt your studies, or any other important prior engagements you may have, let us alleviate that fear for you.

Any assignment we give you will always be tailored to fit, first and foremost, your interests but also your availability. The Academy is meant to slot alongside your other priorities so we don’t want you to feel pressured. However, we still expect there to be some degree of dedication and commitment to the projects we give you.


It’s important that you keep in semi-regular contact with us, even if it’s just to say you won’t be available for a period of time – due to exams for example.

When we set an assignment, we like you to be providing us drafts, concepts, ideas etc. throughout your deadline so we can discuss and give you feedback/support as you go along.

Take Pride

We want you to enjoy the assignments we give you so take a bit of pride in your work and spend time making sure things are spelt correctly, colours match branding guidelines for a project’s destination and what you give us will make us say, “WOW!”.

Follow The Design Brief

We spend a lot of time getting our design briefs right so that everything you need to know is in there, as well as what we expect from the project too.

For example, if a project’s target audience is children, you will need to take that into consideration in all aspects of the design. If you go on to become professional designers after the Creative Academy, you will be making big money from following design brief’s just like the ones we set out for you – so get used to following them early!

Take Feedback On-board

Our in-house experts didn’t get to where they were without listening to critical and constructive feedback on their work first – so why should it be different for you?

We love nothing more than to see the feedback we give being utilised and aiding our members in their progression, but first you’ve got to want to take it on-board and incorporate it in subsequent work.

Like most things in life, the more you put into the Creative Academy then the more you will get out of the experience. Just see Matt Holland’s testimonial here to know that this is the case.


Still unsure if the Creative Academy is for you? Contact Joe Heywood at creative.academy@gkbcinc.com with any questions you may have!

Featured Image: MichaelMaggs