C. W. Ceram was the pseudonym of Kurt Wilhelm Marek, a German journalist and writer who was most noted for his works and opinions on archaeology – Götter, Gräber und Gelehrte which translated in English as Gods, Graves and Scholars: The Story of Archaeology in 1949. So how has he inspired so many designers with his most famous quote?
Photography by Sam Russell
Not much is known about the German since he kept a low social profile after the Second World War – he was an active member of the propaganda machine for The Third Reich. He is highly regarded in archaeological circles though, to the point where ‘The Ceram Prize’ is awarded to those who excel in archaeology, as he was responsible for popularising it in the mid-20th Century. He is also responsible for this famous quote which so often is the cause of much design inspiration today;
Genius is the ability to reduce the complicated to the simple.
Our talented Creative Academy photographer Sam Russell has applied the meaning of this quote to modern day items that we take for granted, but are depended on in our daily lives. Most of them are inventions that, at some point in time, would have been completely incomprehensible by society. Take a look at his work below;
Featured Image: Wikimedia Commons